Web designers use various tools that are different based on what part of the production process they are involved in. These tools are upgraded by software and newer standards over time but the principles behind them remain exactly the same. Technologies used to create sites include W3C standards like CSS and HTML, which could be hand-coded or generated by WYSIWYG editing software. Other tools web designers might use include symbol up validators and other testing programs for usability and accessibility to ensure web accessibility guidelines are met by their web sites.
Skills and techniques
Marketing and communication design Advertising and communication design on a site may identify what functions for the target market. This can be particular strand or an age group of culture; consequently the designer may comprehend the tendencies of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business to business website design factors might differ significantly from a consumer targeted website such as a retail or entertainment web site. Careful thought might be made to ensure that overall design or the aesthetics of a site do not clash with accuracy and the clarity of the information or the ease of web navigation, especially on a B2B web site. Designers may also consider the standing of the owner or business the site is representing to ensure they're described favourably. User comprehension of the information of a web site often depends upon user comprehension of the means by which the site works. This is part of the user experience design. User experience is related to layout, clear directions and labeling on a web site. If a user perceives the usefulness of the site, they're more likely to continue using it. Users who are well versed with website use and skilled may locate a more distinctive, yet less intuitive or less user-friendly site interface useful however. However, users with less experience are more unlikely to see
utility or the advantages of a site interface that is intuitive. This drives the trend for a more worldwide user experience and simple access to adapt as numerous users as possible regardless of user ability. Complex interactional functions may need plug ins if not advanced coding language abilities. Selecting whether to use task that requires plug ins is a critical decision in user experience design. If the plugin does not come pre-installed with most browsers, there is a danger that the user will have neither the know how or the patience to install a plugin only to access the content. If the function demands advanced coding language skills, it may be overly costly in either cash or time to code when compared with the quantity of augmentation the function will increase the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware settings. Publishing a function that doesn't operate reliably is than making no effort not potentially better for the user experience. It depends on the target audience if it is likely to be wanted or worth any risks.